For the best in men’s denim look no further than Levi’s; the brand that introduced designer denim. In 1873 brand founder Levi Strauss created the world’s first ever pair of blue jeans after making the well-trodden trip from Bavaria to the United States during the Gold Rush of the 1850’s.

The traditional material of men’s workwear for many years, Levi Strauss and his partner Jacob Davis chose denim as the material for their new, un-rippable pair of trousers. They would become the world’s most popular apparel.

As early as 1918, Levi Strauss began producing its garments for women. By the mid-20th century, the brand has begun to make its meteoric rise to world’s most famous brand.

Immortalised by the James Dean-led teenagers of the nineteen-fifties (who were the first to change the term ‘overalls’ to ‘jeans’), these blue denim trousers became the most famous and most-coveted apparel on earth.

Shop Levi’s men’s denim, including jeans and jackets at BrandAlley, and save!

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